NovaStructa is a Florida home improvement company selling solar, HVAC and roofing. They had run Facebook campaigns of their own, but solar needed something different: a steady flow of homeowners who actually want a quote, and a cost per deal that makes sense.
So we offered what we offer every installer: a trial with no service fee. NovaStructa covered the ad spend. We did everything else.
10 Day Trial Results: 28 Leads | $24.82 per Lead | 3 Closed Deals | $281 Ad Spend per Deal
Day 1 to Day 10
The campaign went live on September 3. The first lead that became a deal came in on day 2. The second came in on day 5, the third on day 10.
By the end of the trial NovaStructa had 28 leads at an average of $24.82 per lead and 3 closed solar deals. Total ad spend: $844. That is $281 in ads for every signed contract.
Why It Worked
We sell the estimate before we sell solar. Every homeowner who fills in the form gets a personalized solar savings estimate: roof size, shade, sun hours, system size in kW and their latest bill.
Speed to lead. The estimate goes out automatically by email and SMS right after the form, so the homeowner is already warm when NovaStructa’s closer calls.
Clean leads. Every lead arrives in the Enervio dashboard with a validated phone number and an owner occupied check, so the sales team only calls real homeowners.
Separate English and Spanish campaigns, each with its own creative and targeting.
One of NovaStructa’s closed deals inside Enervio: a 3,760 sq ft roof, a $498 latest electric bill, owner occupied. Contact details blurred.
After the Trial
NovaStructa moved straight to a monthly plan. In the first full month we delivered 82 leads. We then rebuilt targeting around Palm Beach, Martin, St. Lucie and St. Johns counties using ZIP code lists, with a dedicated Spanish ad set.
Today the numbers stand at 256 leads, 6 closed deals, 2 sales qualified leads and 21 homeowners in active follow up. Over the last 15 days the campaign has held $31.08 per lead at full budget.
Final Result
10 day trial: 28 leads | $24.82 per lead | 3 closed deals | $281 ad spend per deal
To date: 256 leads | 6 closed deals | still running
