Go Gamma sells solar in West Texas: Odessa, Midland and the towns around them. They wanted proof before committing to a monthly lead generation plan. Fair enough.
We ran our standard trial: no service fee, Go Gamma covered the ad spend, and we handled the ads, forms, estimates and follow up.
Trial Results: 45 Leads | 11 Appointments | 2 Closed Deals | $29.42 per Lead in Week One
What Happened in Two Weeks
The campaign went live on October 7. On day 2 alone, 8 homeowners requested a solar estimate. By the end of week one Go Gamma had 22 leads at $29.42 each. On day 8 we added a Spanish ad set to reach more homeowners in the same area.
When the trial ended, the numbers were in: 45 leads, 11 booked appointments and 2 closed deals. About 1 in 4 leads sat down with Go Gamma’s sales team.
What It Cost
$1,591 total ad spend
$35.36 average cost per lead over the full trial, $29.42 in week one
$145 per booked appointment
$796 per closed deal
The Homes Behind the Appointments
These are not tire kickers. One homeowner who booked has a 3,965 sq ft roof and a $600 latest electric bill. Another, with a 4,056 sq ft roof and a $470 bill, booked an appointment and signed. Both owner occupied.
A booked appointment and a closed deal inside Enervio. Contact details blurred.
Why So Many Leads Turned Into Appointments
Estimate first, sales call second. Every homeowner gets a personalized solar savings estimate before anyone calls them, so the first conversation starts with their numbers, not a pitch.
Automatic follow up by email and SMS, so leads hear from Go Gamma while they are still interested.
Validated phone numbers and homeowner checks, so the sales team spends time on real buyers.
Final Result
2 week trial: 45 leads | 11 appointments | 2 closed deals | $29.42 per lead in week one
